Ligg-Blog

Do More with Less

2010-03-29T13:27:00.001-04:00

Oh my…now there’s something we’d all like to do…do more with less.
But why? Why do we really want to do more with less? The obvious answer is, if we are doing more than before using fewer resources, then we are likely saving money, or we’re able to use those resources for other opportunities.
Doing more with less is exactly what e-mail marketing allows you to do, especially when it comes to customer relationship management. You have your client’s e-mail and they have agreed to allow you to communicate with them without the cost of using direct mail (although I don’t encouraged you to abandon direct mail altogether.) But with the rising costs of postage, and other elements of print that may be perceived as environmentally unsavory, most companies are turning to e-mail in dramatic ways. According to a Target Marketing’s article, marketers using e-mail will increase by nearly 70% in the next year. Now that’s a big number, and don’t be surprised if it goes over that mark. All of us are looking to do more for less. Using targeted messaging and segmenting clients will help bolster response rates from e-campaigns.
So give it some thought, and give us a call. We have the measurement tools that allow you to track your e-mail campaigns and evaluate their success. We can even measure the other media’s you are using, whether it be direct mail, billboards, or banner ads and centralize the data so you can see what media channel is most effective.

E-mail Marketing Best Practices

2010-03-22T08:16:00.000-04:00

E-mail communication can be fun! Since the launch of our e-mail best practices campaign we have seen tremendous results and are realizing just how interested our clients are in understanding what goes into a good e-mail campaign. We’re genuinely interested in helping you and have the tools to do so. If you haven’t already, check out our e-mail best practices pdf @

http://www.kentcommunications.com/marketlink/media/email_10_best_practices.pdf

We hope to hear from you soon. Until then happy e-mails to you!

E-Marketing and Integrated Marketing

2010-02-23T13:49:00.001-05:00

Today we are proud to launch a host of new Marketing Integration tools called KCIMarketLINK. KCIMarketLINK is a full end-to-end web based Marketing Integration Tool. For the first 35 years KCI delivered design, print and direct mail and over those 35 years, we've printed and mailed millions of pieces. But with the radical changes to social networking, marketers are challenged to stay ahead of the curve. We are launching our new KCIMarketLINK services to help our clients meet these challenges, and we're doing this in a number of ways. By evaluating our client's campaigns across multiple media segements, our clients are able to allocate their marketing resources to the most productive channels. KCIMarketLINK also allows for e-commerce, e-mail marketing and rules based business ordering for automated marketing. Our team is built to help meet the goals of our client's e-marketing needs. Take a look at our site and let me know what you think.
http://www.kcimarketlink.com/

Keep it Simple

2010-02-11T15:49:00.003-05:00

You've been given the prestigious task of finding ways to save money in your marketing budget and all you come up with is a sore head from scratching it so much. But the answer may be simpler than at first thought, and may lie in the form of a to do list. To do lists have at times gotten a bad rap. Often they get in the way of us doing something we'd rather do, like watching football on an afternoon rather than mowing the lawn. But in reality a focused list can help keep you on track and reveal otherwise lost savings. For example on those weeks that I (or my wife) don't carefully write out a grocery shopping list including all the ingredients for our favorite recipes we inevitably spend about twice as much time and money running back and forth from the store to get those items we missed during the first go around. The same principle can be applied to the purchasing of print, direct mail and e-marketing. Specifically, you'll want to detail all aspects of your next project before moving forward with your marketing support company. The more specific you can be in your purchase order, the less opportunity there will be for a change order that could put you over budget. Clearly communicate your goals in the first go around, and you'll find yourself staying on budget and maybe even uncovering some additional savings....seems simple doesn't it!